by Barb DeLong
Are you one of those crafty types—you know, one of those creative creatures who swoon upon entering Michael’s or Hobby Lobby? Then you’ll have noticed that, starting sometime in July, Christmas project supplies elbow Halloween frights in an ever-growing mash-up aisle after aisle, week after week. You might have to ask where the Pilgrim hats are located. Disneyland famously combines Halloween and Christmas in its Nightmare Before Christmas-themed Haunted Mansion open in early September. Some retailers have begun sneaking in some holly among their scary zombie masks.
Christmas in July is a popular promotional tactic used by many businesses, not the least of which are authors of holiday stories. Be sure to read Ottilia Scherschel’s recent WSR post called “Love for Christmas” for insights into the possible origins of the Christmas-in-July phenomenon. And yes, Ottilia, I confess to watching some wonderful snowy Hallmark holiday romances this past summer and loving them with temps outside in the 80’s.
So, what’s my actual point here?
My Writing Something Romantic author group missed the boat—er—sleigh this past July for our Love for Christmas holiday romance anthology promo. Here it is September and we feel perfectly justified in doing so now, especially because the paperback version of the anthology will be available in October (the e-book is already up on Amazon under Love for Christmas, a Holiday Romance Anthology). Check it out. It’s never too early to get into the spirit of the holidays! In fact, it seems rather late.